The world of ecommerce is incredibly competitive. With this in mind, it’s important that you take all necessary steps to ensure that your website is always at the forefront of your customers’ minds.
After all, there’s no point having fantastic products and services to sell, along with an all singing, all dancing site, it your customers are unable to find you, right?
And the key to boosting your visibility and optimising sales is to recognise the many benefits that come hand in hand with SEO ( Search Engine Optimisation.) Investing in SEO will not only allow you to rank higher, but it will also give you the best chance of connecting and engaging with your target market.
If you’re looking to optimise SEO in order to rank higher, drive more traffic to your site and generate more sales, you have certainly landed in the right place.
We’ve created a helpful guide outlining our top SEO tops for eCommerce stores.
Use effective keywords
The vast majority of SEO activity involves using keywords. This is because they focus on utilising the words and phrases that people search online, in order to connect customers with the products they are searching for.
You can use many keywords as you want, however, it’s important that you integrate them naturally within the content of your site or other marketing materials. When using keywords, your aim should be to tell Google what each page on your site is about in order to ensure that shows up for relevant searches.
Impactful product descriptions
As well as high quality images, effective, SEO enriched product descriptions are a great way to help you to boost sales, drive traffic and optimise awareness.
And in order to reap the benefits that come hand in hand with impactful, SEO driven product descriptions, it’s important that you feature a detailed description that “sells” the item you are selling to your target market and of course, search engines too!
As a general rule of thumb, you should ensure that your product descriptions include thre following information:
- Suitable age ranges
And any other USPs.
Avoid duplicate content
When constructing SEO content, you should make every effort to avoid creating or using duplicate content. This is because Search engines such as Google, hate duplicate content as it becomes difficult to determine which content is accurate and therefore, should rank higher.
You can avoid using duplicate content by:
- Don’t just copy/paste manufacturer descriptions.
- Don’t use competitor descriptions
- Make sure your descriptions are unique and impactful
- Double-check your URL structure such as session IDs, tracking links, and pagination issues.
Use Google Ads to test your targets
Finally, you should always use Google Ads to test your targets as this will allow you to determine ranking values in the most cost effective way. Google Listings & Ads will also allow you to set up a campaign and measure your results.
Speak to an eCommerce accountant
For any eCommerce business, it’s important to stay on top of your accounting. The best way to do this is by seeking the advice of an experienced, specialist eCommerce accountant who will have the expertise to help.
Get in touch with Unicorn Accounting today!