Ecommerce Marketing Trends for 2022

Ecommerce marketing trends for 2022

The world of eCommerce is constantly evolving, as more businesses than ever before are choosing to sell their products and services online.

With this in mind, it’s important that businesses stay one step ahead of the competition by ensuring that they remain in tune with the latest eCommerce marketing trends. And, in 2022, there’s lots of trends that will not only allow you to boost awareness, inspire action and generate more sales, but there’s also a lot more tactics you can utilise to connect and engage with your target market, on a wider scale.

Ultimately, it’s all about delivering a stellar online experience which will keep your customers coming back to you, time and time again.

We’ve created a guide outlining the top marketing trends for eCommerce in 2022.

Top ecommerce marketing trends for 2022

Augmented reality to visualise purchases

Next year, Augmented Reality is set to be bigger than ever before, with more brands recognising the many benefits that come hand in hand with this innovative technology. Adding this technology to your eCommerce marketing plan, means that your customers will be able to see your products and services from their phone or laptop, in real life environments. For example, many furniture companies use this technology so that their customers can see what their products will look like in their own living spaces. At the same time, clothing and jewellery brands are now using it to provide a virtual “try on” service.


Growth in subscription models

Another trend that has caught our attention is a growth in subscription models! This is a great way for boosting sales and maximising retention rates. For example, businesses operating across a diverse range of sectors are using subscription models to encourage customer to return again and again! And, this savvy move is certainly paying off for many businesses.

Multichannel customer support

Delivering a high standard of customer support should always be a top priority. When customers shop online they want their transaction to be secure and of course, they also want to be able to seek help and support when they need it.

With this in mind, in 2022, you should consider integrating a live chat or phone call facility within your site, so that your customers can always touch base and raise any concerns whilst they are shopping. This has also been proven to improve the customer experience too!


More personalised marketing

All customers want to feel valued and appreciated, right? This is especially the case when they are choosing to spend their hard-earned cash with your business. With this in mind, using personalised marketing tactics to make your customers feel special in 2022, should certainly not be underestimated.

From saying hello using the first name of your customer every time they log onto your site and offering them personalised discounts through to using smart website features and online tracking technologies, there’s lots of ways that you can give every customer a highly customised experience, whilst further boosting sales opportunities.


Update your website


With so much competition online, it’s important that your website is fully responsive, up to date and able to meet customer demand. And, in 2022, it’s also important that it is optimised in order to increase conversions, drive traffic and optimise sales.

Focusing on optimising every part of your website, is sure to pay in the long run and should be seen as top priority.


Get in touch!

Here at Unicorn Accounting, our team of specialist e-commerce accountants is happy to chat about all of your eCommerce accounting needs. So, what are you waiting for? Let’s talk and maximise the growth of your e-commerce store.


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