As we approach the end of the year, many ecommerce businesses are starting to plan their business activity for next year and looking for ways to increase their ecommerce sales.
Ultimately, there are three key ways to increase your ecommerce sales:
- Get more customers
- Get customers to spend more
- Get customers to buy more often
But how do you achieve these three core goals?
As we look ahead to 2022, here are our top strategies for increasing your ecommerce sales next year.
Be where your customers are
Consider your target customers and understand where they are looking for products just like yours. Are they searching on Google or Amazon? Are they searching on social media platforms? Wherever they are, you need to show up there. After all, if they don’t see your products when they’re looking to make a purchase, they will buy from elsewhere.
Find out more about Amazon vs eBay for ecommerce entrepreneurs here.
Give your customers what they want
If you want to make more sales, you need to make it as easy as possible for your customers and potential customers to decide to buy. Consider the potential barriers that may prevent them making a buying decision and then look for ways to overcome these barriers. This could include providing the payment methods they want to use, or ensuring there is content available that answers any questions they might have.
Streamline the shopping experience
If you want to increase your sales, you need to create a robust user experience. If customers can’t buy your product easily, they’ll find it elsewhere.
So make sure your website loads quickly and is easy to navigate, look at how your shopping cart and checkout pages work, and reduce the likelihood that shoppers will abandon their carts before finalising the purchase.
You’ll also need to ensure it’s easy for customers to contact you if they any queries or questions.
Offer fast, free shipping
If you aren’t already offering free shipping, this is definitely something to consider if you want to increase you sales in 2022. This is a key barrier to making sales – with so many ecommerce businesses now offering fast, free shipping, if you’re not, potential customers will look for alternative products from sellers offering this service.
Have an easy, transparent returns policy
Another way to increase sales is to ensure that your customers have the best possible experience when shopping with you. This way, they are more likely to become returning customers, as well as recommending you to their friends and family.
So make sure you have a clear, hassle-free returns policy in place. If your customers have a bad experience returning something to your site, they will simply buy elsewhere next time.
In addition to this, ensuring that your site has clear product photos and accurate product descriptions will help prevent returns occurring in the first place.
Cross-selling is a powerful strategy to increase your sales. Look for products that complement each other or are frequently bought together and promote them on your product pages.
Point of sale promotions can give potential customers the final push they need to commit to a purchase. Whether it’s a free gift, a volume discount, or any other promotion, these offers will provide a great incentive for customers to buy.
Loyalty programmes are a great way to get existing customers to buy more often. Research shows that loyal customers are 10 times the amount of their first purchase, so they’re well worth the investment!
Why choose Unicorn Accounting?
Here at Unicorn Accounting, our team of specialist e-commerce accountants is happy to chat about all of your eCommerce accounting needs. So, what are you waiting for? Let’s talk and maximise the growth of your e-commerce store.