Ecommerce trends for 2022

ecommerce trends for 2022 | 3 minute read

The world of eCommerce is constantly evolving, with more of us than ever before are shopping online.

Since the pandemic, there has been a record number of people shopping online, and as we prepare to step into the New Year, experts are already predicting that eCommerce growth is set to be at an all-time high in 2022!

With this in mind, it’s important that you always remain one step ahead of your competitors if you want to grow your business in the digital world.

We’ve created a guide outlining the ecommerce trends for 2022 which should definitely be on your radar.  After all, now is the perfect time to start strategy planning for the New Year.

Adding Social Media channels as a sales channel 

Social media is now classed as one of the world’s most powerful communication tools. In fact, social media channels such as Facebook, Twitter, TikTok and Instagram now have billions of users, in all corners of the globe.

In 2022, one of the biggest trends is set to be social media channels used as sales channels. The vast majority of social media platforms are already evolving to facilitate social commerce, allowing users to purchase products and services from third party retailers and this trend is set to get even bigger.

For example, Instagram recently launched the Shopping tab as a way for its users to explore new products and Pinterest is using buyable pins to promote items for sale.


Live shopping  

Technology is a huge part of our everyday lives and we use it to complete a whole host of everyday tasks, including shopping online.

One of the main advantages of technology is that we can access it 24 hours a day, 7 days a week, which presents a whole host of exciting opportunities in the world of eCommerce. And, next year Live shopping is one mobile commerce trend that is set to take the digital world by storm, with platforms such as Instagram and Facebook having their own live streaming features to facilitate this trend.


Shopping with independent businesses

More people than ever before are wanting to support independent businesses by shopping local! This is mainly in light of the pandemic, which has seen many businesses struggle.

With this in mind, all local and independent businesses must prepare to meet the demand of an influx of new shoppers. Experts are also predicting that more consumers are prioritising buying products from purpose-driven brands that advocate sustainability and brands that prioritise environment-friendly practices.

More visuals

Visual content sells products and services. And, experts are predicting that next year will bring new and exciting opportunities to incorporate other types of content such as engaging and interactive videos, user-generated-content, interactive content, and augmented reality to optimise sales and engagement.


Personalising a customer’s online shopping experience

Research has indicated that 80% of consumers are more likely to purchase from a company that offers personalised content and promotions than a company that doesn’t.

So personalising your customer’s online shopping experience should be high on your agenda next year!


Why choose Unicorn Accounting?

Here at Unicorn Accounting, our team of specialist e-commerce accountants is happy to chat about all of your eCommerce accounting needs. So, what are you waiting for? Let’s talk and maximise the growth of your e-commerce store.


Get in touch!


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