Jungle Scout vs Helium 10 for Amazon Product Research

There are many useful tools for Amazon sellers at the e-commerce business owner’s disposal, but how can you narrow it down and ensure you are using the right tool for the job? This comparison will help you choose between two great Amazon product research tools. Jungle Scout vs Helium 10; both can be powerful when used correctly, so let’s look at each of their benefits.

There is an arsenal of research weapons out there, but subscriptions can rack up fast. Avoid overspending and pinpoint what exactly you need to accomplish. By having a clear idea of your goal these apps will help you grow your Amazon business and outstrip your competitors.

Jungle Scout vs Helium 10

In recent months there has been a quiet battle raging between these two extremely helpful research tools. Both Jungle Scout and Helium 10 can help small businesses flourish in a crowded marketplace. As a small e-commerce business owner, you likely have limited funds and less scope to absorb failed ventures than larger companies. These apps can help bring powerful data into your hands to help mitigate these factors. They will show you what to sell and how to sell it, giving you the crucial information you couldn’t otherwise effectively obtain.

Due to the competition between them, both companies are adding features on a regular basis. Both can be used as an app or a Chrome extension, with different packages for each. There are countless competitors out there, but these are the big two.

What is Jungle Scout?

Jungle Scout utilises its databases on global markets to help you choose the best products to sell. It will also help you to find keywords, although this is tailored to a US market. Statista estimates that US$3.4 trillion will be spent on e-commerce this year, with US$547 billion of that being within the US market. By accessing data on a worldwide scale, you can see what products are viable for the UK market based on trends in the US. It gives you a clear picture of what to start sourcing, and what to move on from.

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App or Chrome Extension

Jungle Scout’s app is needed to access the databases mentioned above, while the Chrome Extension is focused on keywords and listing optimisation and is, therefore, not as relevant to UK business owners.


For the app, pricing begins at US$49 a month. If you want the extension as well, the price is from US$69 a month. A yearly plan is also available and starts at US$468, which is US$39 a month. There is a 14-day money-back guarantee if you decide it’s not for you.

Jungle Scout for Product Research
Kevin Bhagat

What is Helium 10?

Helium 10 excels at keyword optimisation in the UK. Combining multiple tools, it can help you to isolate the best keywords for your products. Once you have inserted them you can then track their progress, receiving insight on changes that need to be made. Helium 10 is currently the best Amazon keyword processor, generating thousands of keywords and organising them into categories so you can clearly see the top choices in your niche, and beyond.

App or Chrome Extension

Both options give useful functionality, but the app is where Helium 10 does most of its keyword functions. The Chrome extension adds in a profitability calculator, inventory manages and various other options.


Helium 10 structures its pricing in a very attractive way. You can sign up for a free plan that gives you access to almost all its features, albeit in a limited fashion. With some clever planning, you can work your way around 2-a-day limits, and if your e-commerce business is currently small it’s likely some of the other caps won’t apply. Some features that are limited for 30 days but once they expire you can go onto the a la carte plan that allows you to only pay for the features you need. Turn these on and off as needed to ensure you get bang for your buck.

If you do find yourself in need of a variety of features, the Platinum plan starts at US$97 a month.

Jungle Scout vs Helium 10 – The Results

Both products have superb functions that help to mitigate the scale disadvantages of the small business owner. Jungle Scout will help you pinpoint the right products within your niche, while Helium 10 is best used to attract a customer base for said product lines. Jungle Scout gives you a US focus, while Helium 10 provides UK-based data.

What Next?

We hope you now have a clearer view of Jungle Scout vs Helium 10 but remember that these tools are just the tip of the iceberg. There are plenty of other tools at your disposal, and knowledge you can use. As e-commerce specialists, we can guide you as your business grows. If you are ready to scale your business, speak to one of our team today.

The best time to start is now.