4 of the best e-commerce ideas 2020 has to offer

Maxim Ilyahov
e-commerce ideas 2020 - man with laptop

You may feel like you are done with 2020 and ready for a fresh start in 2021, but the best e-commerce ideas 2020 can offer have come about because of our current global situation. Many products, such as those related to travel, are currently loss-leaders but if you tweak your existing lines to feature these products, this year can still be a year of growth for your e-commerce business.

If you started your e-commerce store before the pandemic you may need to pivot your lines in order to maintain or grow your profitability. It may seem like a mountain to climb, but through clever marketing of the correct product lines, you can grow your store and attract a new audience.

If you are yet to open your e-commerce store, you are in luck; there has never been a better time. The high street is experiencing a fall in traffic, yet e-commerce is surging as people stay home and treat themselves and their loved ones as a form of TLC.

1. Face Masks

E-commerce entrepreneurs across the globe have seen a massive market appear overnight in the form of face masks. You may think you are late to the party with this one, but with the UK government now enforcing masks in enclosed spaces (July 2020) masks will be around for a long time to come.

How to make it work

Many e-commerce stores that initially stocked face masks did so before recommendations came in. The World Health Organisation (WHO) recommends a triple layer mask so source your product to fit this criterion and make sure to mention it loudly and proudly.

2. Toys & Games

Parents across the UK have struggled to keep their children entertained on rainy days and sunny. One of the most sustainable and best e-commerce ideas 2020 brings to light is the everlasting market of kids’ toys and games.

How to make it work

While big-branded toys will always sell and have limited profitability for small e-commerce businesses they do drive traffic. Use them to feed people into your store and offer a combination of indoor and outdoor activities for any occasion.

Parents are increasingly concerned about the educational development and physical health of their children in the current climate so products such as science kits for the educational niche and ball games for physical activity will do well both this year and well into next.


best ecommerce ideas 2020 - person with product on bed

3. Fitness Equipment

With the evidence coming in loud and clear that both obesity and smoking are contributors to the risk of COVID, the UK is seeing a sudden surge in interest in fitness equipment. During lockdown, bikes and indoor gym equipment were hard to come by as everyone sought to recreate the gym in their home.

While gyms have now reopened there is no doubt that this trend will stick around for a while. It is one of the best e-commerce ideas for 2020 because it again is unlikely to dissipate quickly. COVID is not going away any time soon and the memory of it will hopefully create a more health-conscious population moving forward.

How to make it work

Depending on your budget for stock you may or may not be able to make largescale pieces of equipment work for your e-commerce store. Items such as protein shakers, booty bands, and swiss balls are e-commerce staples so make them stand out with clever branding or top-quality products. Post-workout massage guns, lacrosse balls and foam rollers are all seeing a massive jump in popularity as those unaccustomed to exercise seek to recover better from their new healthier lifestyle.

4. Everyday Items

One of the surprising trends that look set to stay is the online purchase of everyday items. Many consumers are still actively avoiding shops for their day-to-day necessities, opening a window of opportunity for e-commerce entrepreneurs wishing to sell grocery products or toiletries.

How to make it work

Trying to compete with the likes of the supermarkets is never going to work so offer unique products that fall into a niche. Again, with the swing towards a more health-conscious population products that are organic, chemical-free or vegan are popular choices. Make your deliveries are eco-friendly as possible to hit all the right buttons for conscious consumers.

Next Steps

Every year brings its own unique challenges but none in recent memory have required such a strategic shift as 2020. If you would like support with your accounting to make sure you will weather the storm, our team of e-commerce specialist accountants are here to help.

The best time to act is now.